After Years of Google Updates, Now SEO and Content Has to Be Aligned in a Better Way

After Years of Google Updates, Now SEO and Content Has to Be Aligned in a Better Way

In full-funnel marketing, each and every aspect of the user-experience has to be tweaked for optimal results. Nobody has seen more proof of how well this works than our chatbot specialists who work behind the scene to serve all the new leads that are being generated as a result of a well-planned marketing operation.

Several strategies have been developed that help SEO teams make the best of the available content. This is done in order to ensure that the content in an article has the best possible chance to be noticed when an organic search is launched. Many businesses have failed miserably in the area of SEO containing content. The principal may seem simple but to successfully implement it requires a little more than just good content. To succeed in the area of SEO requires that a person have adequate knowledge about the subject. People have differing views on what is good content and what is not. Likewise, there is an ongoing debate when it comes to the topic of links. Both of these points which have just been mentioned merit extensive explanations. Fortunately, there are many sources which deal extensively with these topics. The focus area of this article is the actual process. How does a marketer or a business owner align their SEO strategies and their content so that it functions satisfactorily? Even more importantly how can it be engineered so that it continues to produce valuable results on your website?

When talking to experts in the area of SEO one of the primary reasons for the failure of SEO initiatives is a lack of understanding of the underlying strategies and principles. There are some who feel that more of the responsibility for successful SEO should fall on the shoulders of digital marketing teams and not on the shoulders of SEO teams. In this way, the end result may be more satisfying and efficient. Many elements have to come together in order to succeed as far as SEO is concerned. There should be an environment which makes collaboration possible. There should be integrated workflows in your team. Such a team should work seamlessly together in order to allow better content development. You need a suitable environment not only during the creation process but also when publishing.

In order to really succeed with SEO, you should ensure that you have a firm foundation for efficient collaboration. Only then will you have an environment which is perfectly aligned to ensure a merging of SEO and quality content. Many large corporations and organizations have different departments for content and SEO. This will not produce the results you’re looking for. The workflows of those two departments will have to be integrated in order to ensure complete success. In most cases, frequent meetings between departments is a certain way to deal with issues which are encountered and such meetings will increase collaboration. There is no need for extended brainstorming sessions. In most cases, relatively brief weekly updates will be more than sufficient to keep everyone up-to-date on the progress which has been made. It is important to ensure that both departments have the same vision and objectives. Both should aim for the exact same goal.

Teamwork should always be encouraged and all initiatives should be shared. Doing this will certainly result in satisfactory results that will benefit the company or organization. Having an app or a chatbot which is an excellent conversationalist can enhance human interaction. This is an excellent way to provide your customers with outstanding customer service. There are many benefits to having a conversational application. A conversational application or chatbot ensures a personalized experience. This will ensure that people feel special and unique. When you provide outstanding service this can make your customers feel that the business cares about them as individuals. The problem is in a very busy customer care department it can be difficult to create personalized experiences. It might be possible for a couple of customers but not for hundreds or thousands. It is now possible through the use of conversational applications to ensure a personalized experience for every single customer contacting your business.

Sophisticated AI chatbots now have the ability to assist large numbers of customers in a wide variety of ways. It has already been seen that while people surf through catalogs chatbots can come to their assistance and also answer a variety of questions. They can also make recommendations. Chatbots are able to easily answer many of the commonly asked questions. Those businesses who make use of conversational applications have a higher chance of ensuring that their customers are receiving outstanding service. An interactive website or a chatbot makes it a lot easier to create a solid relationship with your visitors. Having a fully functioning interactive website will ensure that users will return again and again. When you have a chatbot which is able to engage the consumer in a conversation this can really help to establish a strong relationship. It is those consumers with whom you interact frequently that is most likely to trust you and to support you.

People visiting your website and then leaving immediately is known as bouncers. They never stay, they immediately move on. And in most cases, they are unlikely to return. One way to measure bounce rates is by making use of the audience overview report in Google analytics. It will provide users with indications of things such as visit duration, people returning, the bounce rate, new visits, page view, and unique visitors. Having a bounce rate which is between 26 and 40% is exceptionally good. Anything between 41 and 55% is average. Having a bounce rate of between 56 and 70% is above average but it may still be acceptable depending on the type of website. However, a bounce rate of more than 70% will continue to be bad no matter how you look at it. The reality, therefore, is that the website does not want a high bounce rate where people visit briefly and then move on. This is exactly why a chatbot which is a good conversationalist is one certain way to ensure that you reduce your bounce rate. The name of the game when it comes to successful websites is interaction. No human being can remain online 24 hours a day chatting incessantly with users. It is possible, however, to make use of a sophisticated AI chatbot who will keep your visitors occupied for hours without tiring, without getting bored and always staying on message.

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Adriaan Brits

Adriaan Brits is the CEO of Sitetrail Media. He has trained more than 200 000 marketing staff for Linkedin Learning. He advises companies on marketing automation, PPC and other media decisions. Adriaan was an early adopter of chatbot technology and AI.

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