The rise of chatbots continues across the digital business world, helping startups address huge audiences without the cost of staffing or the hassle of outsourcing. Chatbots enable educational institutions and…
As more positive success stories and use cases emerge, and the general buzz around chatbots continues to grow. Businesses are lining up to launch a bot that can have an…
Chatbots for marketers, brands, and companies provide a fast and efficient response to a range of questions about a service or product. In most markets, however, consumers remain unsure or…
It seems that we are witnessing the advent of the age of bots, whether they are conversational, the "chatbots", or whether they are just publishing predetermined messages, as the "Twitter bots" do. Their multiplication is accompanied by a certain refinement in their method of diffusion as well as in the quality of their message, their "script". But this is not only due to new technological possibilities, it is above all the human brain that is behind this improvement.
The art of promoting your bot is an exercise that mixes some writing and marketing, the best way to do this is with a simple plan that runs along with the bot development and any promotional effort. Every business will need to drive awareness of the chatbot and highlight its benefits, with a sustained effort to keep people coming back or attracting new users.
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