Category: Branding

  • 5 Ways To Promote the Use of AI and Chatbots in Your Business

    bot, chatbot, rpa, ai, promotion

    The term artificial intelligence conjures up all sorts of images at different levels of a workforce and across industries. Preparing to deploy an AI chatbot or a smart service, iRPA or other effort requires education and careful planning and promotion to overcome any resistance and boost understanding and support. Growth in the adoption of AI […]

  • After Years of Google Updates, Now SEO and Content Has to Be Aligned in a Better Way

    google, desktop, mobile

    In full-funnel marketing, each and every aspect of the user-experience has to be tweaked for optimal results. Nobody has seen more proof of how well this works than our chatbot specialists who work behind the scene to serve all the new leads that are being generated as a result of a well-planned marketing operation. Several […]

  • Chatbot Identification Now Law in California and Expected to Spread

    chatbot in jail, chatbot, arrested

    A clampdown on video face recognition systems is spreading around major cities, as politicians police and others continue to argue its merits. Meanwhile, a tightening of rules on other AI and smart technologies is on the way. Chatbots are the latest to feel the effect with a Californian law banning bots that fail to identify […]

  • Airlines and Banks Continue to Roll Out the Chatbots

    chatbot news

    Not a day goes by without a major new chatbot release around the globe. This week, Lufthansa and South African bank TymeBank are among those looking to broaden and improve their customer service platform. Chatbots are a key part of most airlines customer service offering, with KLM’s BlueBot noted for leading the field. However, things […]

  • Are Personal Chatbots the Future?

    personal chatbot

    Chatbots have been around for decades, but they’ve recently garnered more attention as they become better and used even more. When Facebook opened up their Messenger API in 2016, it led to hundreds of thousands of bots over the next two years. Early chatbots were (and many still are) quite generic and impersonal. Yet the […]

  • How Human Does Your Bot Need To Be? Science Says Not Much!

    human, robot, chatbot

    Recent research suggests that going for the all-singing, trying-to-be-friendly, almost-human bot isn’t the best way to go for most use cases. So, just how much banter or empathy should your bot show? That’s a key design decision to make when building chatbots. Bots can express themselves in three basic ways, They can deliver the basic […]