It seems that we are witnessing the advent of the age of bots, whether they are conversational, the "chatbots", or whether they are just publishing predetermined messages, as the "Twitter bots" do. Their multiplication is accompanied by a certain refinement in their method of diffusion as well as in the quality of their message, their "script". But this is not only due to new technological possibilities, it is above all the human brain that is behind this improvement.
The art of promoting your bot is an exercise that mixes some writing and marketing, the best way to do this is with a simple plan that runs along with the bot development and any promotional effort. Every business will need to drive awareness of the chatbot and highlight its benefits, with a sustained effort to keep people coming back or attracting new users.