5 Winning Strategies to Up Your Millennial Marketing Game
Millennials make up over 70 million Americans. Those born from 1981 to 1996 are defined as Millennials, making them now in their twenties to early thirties. This generation has grown up centred around technology, so it’s essential to learn how to market to them. After all, they are part of the young, working generation who…
The Savvy Researcher’s Guide to Mobile Data Collection (Infographic)
The beginning of a new decade provides the perfect opportunity to review your organisation’s data collection methods. In this article, we will discuss how mobile data collection technologies can enhance the accuracy and efficiency of your data collection processes in 2020. Mobile data collection 101 Mobile data collection can be defined as a way of…
5 Ways To Promote the Use of AI and Chatbots in Your Business
The term artificial intelligence conjures up all sorts of images at different levels of a workforce and across industries. Preparing to deploy an AI chatbot or a smart service, iRPA or other effort requires education and careful planning and promotion to overcome any resistance and boost understanding and support. Growth in the adoption of AI…
Chatbot Capabilities: Essential Characteristics of Great Bots
What makes a good chatbot great? With so many bots launching to engage with customers and as business/market understanding of what makes a good bot improving, there has never been a better time to launch a bot that succeeds and delivers in the right places to benefit both the company and end-users. Chatbots are just…
Business Growth in Chatbot and Robotic Automation Highlights a Fresh Decade of Efficiency
Chatbots and RPA are not new technologies, but their growing adoption among business and enterprise shows others the value in time and revenue savings. Creating a more efficient business can be done simply thanks to these tools, but where in the organization and how are key questions to answer. Chatbots are well known for their…
How Chatbots and AI Improve Trust for Business Resulting in Better End User Outcomes
Customer satisfaction, improved user knowledge or medical reassurance are just some of the outcomes that companies or providers are keen to see from their chatbots and AIs. Now into their second decade of operation, the latest results show just how bots can improve customer awareness or confidence, whatever the bot’s aim or the market. Even…