Adriaan Brits

Adriaan Brits is the CEO of Sitetrail Media. He has trained more than 200 000 marketing staff for Linkedin Learning. He advises companies on marketing automation, PPC and other media decisions. Adriaan was an early adopter of chatbot technology and AI.

After Years of Google Updates, Now SEO and Content Has to Be Aligned in a Better Way

In full-funnel marketing, each and every aspect of the user-experience has to be tweaked for optimal results. Nobody has seen more proof of how well this works than our chatbot…

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The Importance of Video Content in the Dialogue of Marketing Chatbots

A prospect watches his favorite Youtube video. A highly relevant ad comes along that is better than the video they watch, they visit the landing page and the next thing…

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Modern Marketers and Digital Accessibility

One of the things we always look at when adding intelligent chatbots to the marketing team is overall digital accessibility: an essential consideration in order to improve both UX and…

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