Disrupting With Chatbots Is Good, But Chatbot Disruptors Must Tread a Fine Line
The claim that businesses are “disrupting” markets with technology, services and new features like chatbots is getting a bit long in the tooth, but plenty of marketers still want to bang that drum. Consider the wider issues with your planned disruption and whether you need to focus on something other than disruption for disruption’s sake.…
Chatbots – The Talk of Digital Transformation
Companies are adopting in ever increasing numbers digital transformation strategies that create new business models, improve process efficiencies and gain competitive advantage. However, many organizations are still in the early stages of digital transformation. The reasons include lack of resources, budget constraints and cultural issues; but perhaps the biggest obstacle is the overwhelming complexity of…
Chatbots Could Help Learners and Teachers in Language Education
More and more we find ourselves imagining the ways in which chatbots can assist us in our day-to-day lives. They have synergy with small tasks in our consumer habits and there is general agreement on their use value in ecommerce, healthcare and financial services. We understand that chatbots have commercial benefits, but when it comes…
Chatbots Unlocking Customer Value and More as Technology Improves
As with other aspects of customer-technology, first there was the task, then came the data and then the need to manage and use it properly. Customer spreadsheets and databases became CRM tools, point of sales records became data for recommendation engines and marketing, and so on. The same is true with chatbots, as businesses look…