Conversational AI and Psychology: Personalised Automated Brand Interactions
Remember when you had to visit a bank personally to make money transfers or find out about your bank balance? Fortunately, internet banking and mobile banking apps came into existence and dispensed the requirement of visiting a branch for basic banking transactions. Banking has evolved further with conversational AI (chatbots powered by artificial intelligence technology),…
How Chatbots and AI Improve Trust for Business Resulting in Better End User Outcomes
Customer satisfaction, improved user knowledge or medical reassurance are just some of the outcomes that companies or providers are keen to see from their chatbots and AIs. Now into their second decade of operation, the latest results show just how bots can improve customer awareness or confidence, whatever the bot’s aim or the market. Even…
The Importance of Video Content in the Dialogue of Marketing Chatbots
A prospect watches his favorite Youtube video. A highly relevant ad comes along that is better than the video they watch, they visit the landing page and the next thing you know, a chatbot closes the deal and process their card details. This is a story all too familiar for us who work behind the…
How To Market & Sell Your Chatbot To Customers
Chatbots might sound like marketing gold, offering improved, faster automated services to customers, but any business has to be very careful in its approach when raising awareness and highlighting the strengths of a bot.