How Social Media Chatbots Are Changing Brand Marketing
The rise of chatbots continues across the digital business world, helping startups address huge audiences without the cost of staffing or the hassle of outsourcing. Chatbots enable educational institutions and support charities to connect to students and their users in a neutral voice about all sorts of subjects. For many, it is easier to obtain…
5 Chatbot Strategies for Success
As more positive success stories and use cases emerge, and the general buzz around chatbots continues to grow. Businesses are lining up to launch a bot that can have an impact on their customer satisfaction, the bottom line and help improve their efficiency. Here are five ways to keep those early projects on track and…
Branding Your Chatbot for the Right Audience
Chatbots for marketers, brands, and companies provide a fast and efficient response to a range of questions about a service or product. In most markets, however, consumers remain unsure or cautious. To that end, careful branding is required to get the right message across, and give your bot the right voice. Small Names for Big…
Are Chatbots Getting Smarter? No, Their Creators Are
It seems that we are witnessing the advent of the age of bots, whether they are conversational, the “chatbots”, or whether they are just publishing predetermined messages, as the “Twitter bots” do. Their multiplication is accompanied by a certain refinement in their method of diffusion as well as in the quality of their message, their…
Clever Ways To Promote & Market Your Chatbot
The art of promoting your bot is an exercise that mixes some writing and marketing, the best way to do this is with a simple plan that runs along with the bot development and any promotional effort. Every business will need to drive awareness of the chatbot and highlight its benefits, with a sustained effort…