Сhatbot Digital Marketing: All You Need To Know
For the past decades, artificial intelligence and cognitive technologies have been rapidly and constantly developing. They are no longer a new unknown phenomenon even for simple folks, as they have found their applications in the most common areas of our daily life. Chatbots have become a go-to tool for marketers to support their digital marketing approach. That comes as no surprise, as in fact, more than half of customers prefer live assistance through live chats. In this article, we will tackle the most important aspects of using chatbots in your strategy, so you can discover new horizons to make your campaign even more successful. What are chatbots? Chatbots are computer programs that imitate a real human conversation based on preset algorithms and artificial intelligence. From the customer’s point of view, a chatbot is hard to tell from an ordinary consultant. From the perspective of your company, however, chatbots are a
Free eCommerce Automation Tools To Skyrocket Your Sales
With the increasing dependence on the internet, social media, and mobile phones, the marketing landscape has largely shifted from traditional methods to make way for what we popularly know as “eCommerce.” As new and innovative marketing methods are on the rise, the eCommerce industry is flourishing and businesses can now reach a wider audience base, and drive significantly higher profits. Similar trends in eCommerce are expected to continue in the coming years with an estimated $200 billion in revenue to be generated by 2026, from $38.5 billion in 2017. What is eCommerce automation? eCommerce has helped businesses break geographical boundaries and expand their market with limited use of resources. They are further able to improve profits with the help of tools that can automate many of the monotonous and time-consuming tasks in the business life cycle. This is known as eCommerce automation, a winning strategy that almost every industry is
Conversational AI and Psychology: Personalised Automated Brand Interactions
Remember when you had to visit a bank personally to make money transfers or find out about your bank balance? Fortunately, internet banking and mobile banking apps came into existence and dispensed the requirement of visiting a branch for basic banking transactions. Banking has evolved further with conversational AI (chatbots powered by artificial intelligence technology), making it possible for each banking customer to have their own financial assistant. For instance, one of the early adopters of this technology, Bank of America, has deployed Erica, an AI-powered chatbot that helps customers carry out day-to-day banking operations. You can ask Erica for your bank balance information, pay bills, transfer money and even seek personalized budgeting suggestions based on your spending. Great, isn’t it? But conversational technology has evolved even further. Chatbots are venturing into domains primarily reserved for humans, like psychology. One example is Replika, an AI-based friend that listens to you
How to Create and Build Your Perfect Chatbot
The first thing we need to know: There is no such thing as the perfect chatbot! Even in the creation of a chatbot, there is no best practice guide. Every chatbot behaves differently, depending on the purpose, topic coverage and the target group. In general, however, there are various ways to build a chatbot and improve the quality in order to achieve a better conversion rate. In the following article we discuss the most important facts to build your “perfect” chatbot. If this is your first chatbot take a look at the magazine’s chatbot 101 guide. Personas: Understand and guide your users A successful chatbot is not characterized by the technology behind it, but by a well thought-out conversational design. We therefore have to put ourselves in the visitors’ shoes and adapt the flow of the conversations so that the chatbot delivers the appropriate answer as quickly as possible. Less
How are Chatbots Boosting Patient-Doctor Communication?
Isn’t it amazing that modern chatbots can make your life so much easier and improve your health status? Chatbots are a special type of software built with machine learning (ML) algorithms such as natural language processing (NLP) to help patients establish a faster connection with the right doctor. According to patients’ input, e.g. described symptoms, chatbots can successfully provide instant assistants or alleviate their chronic health conditions by sending alerts about daily pills intake. From my experience working in a bespoke software development company, I learned the value of innovative technological solutions that change the way we communicate in the digital era. Especially during the Codvid-19 pandemic telehealth is not a far-fetched dream anymore. Instead, online healthcare services have proven invaluable as our world still goes through an unprecedented health crisis. To ensure they keep safe social distance, patients continuously seek medical help through online platforms. Though the increased popularity
What to Consider Before Buying a Course on Chatbot Development
Chatbots have become a popular, cost-efficient solution that introduces automatization to a business wherever possible. The potential of chatbots is vast, from answering inquiries and managing bookings to improving customer experience and lowering business costs. While it makes perfect sense to sign up for a course about developing one, knowing how to distinguish between a quality course and a flawed one will save you a lot of time, helping you develop better chatbots for your business. Therefore, before choosing which chatbot development course to buy, this is what you should consider. The platform When buying an online course, the first thing you should consider is the legitimacy of the platform offering you the course. By legitimacy, we mean that the platform’s instructors are credible specialists with industry-backed knowledge, and that the platform will deliver a high-quality course experience it promised. There are several things you can do to check if
Intelligent Content Processing for Chatbots
“Scientia potentia est or Knowledge is Power.” Whenever an enterprise is working with a large pool of data, the requirement arises for Intelligent Content Processing. Often, enterprise-sized organisations will have thousands of documents shared on Sharepoint or similar data hubs. But what good is data and content that is not in a usable format? This is where Intelligent Content Processing comes into play. What is Intelligent Content Processing? Intelligent Content Processing via a Document Cognition engine is a way to process unstructured textual data. Document cognition leverages artificial intelligence, machine learning, cognitive science, and natural language processing to index structured, semi-structured, and unstructured data. When is Intelligent Content Processing via Document Cognition leveraged by a virtual assistant? When an enterprise is dealing with a massive quantity of documents containing mostly (>70%) text, it incredibly inefficient – and at times impossible – to convert this data into a structured format that
Are Virtual Girlfriends the Relationship of the Future?
The virtual girlfriend is here, thanks to a wide variety of programs and apps that will hook you up with the virtual love of your life. That raises many questions beyond which virtual girlfriend is the best. How does this technology work? Is it beneficial to the individual or society, or will it drive people farther from each other in real life? Can virtual girlfriends even save lives? What is a virtual girlfriend? The term virtual girlfriend can refer to a real person that you have an online or virtual relationship with. However, it’s usually referring to a type of artificial intelligence (AI) that mimics human interaction. Apps and computer programs are created using advanced AI technology. They provide a visual representation of a girl that you can customize to your liking. The visual is only a small part of the experience, however. The key aspect is that they communicate
The Future of Chatbots and Conversational AI
On 3rd December 2020 Group Futurista hosted another insightful webinar under their FutureCast Series. In guiding the businesses through AI-based evolution, Group Futurista hosted the ‘Future of Chatbots and Conversational AI’ webinar. From their niches, the speakers presented how AI is an essential upgrade in their respective industries. Presenting how AI-powered CX intelligence can help in automating the scale gap, David Lehman, COO & President at Birdeye illustrated some great points. The highlights include: Customers today rely more on their experience when interacting with products, AI & Chatbot Strategy the experience, and foundational gaps can be closed efficiently. Intelligent Automation of businesses can assist businesses to reduce their scale gap. Further in the webinar, Ashish Kulkarni from Standard Chartered Bank noted how Chatbots have become the new face of brands in the Banking Industry. Noting that: For delivering a seamless client experience, optimizing Natural Language Processing (NLP) becomes a priority.
Future of Chatbots and Conversational AI Web Summit
The COVID-19 pandemic completely ruined dozens of tech conferences, and that is why we are eager to partner with an incredible web event for chatbot and AI professionals. In today’s highly competitive business environment, many companies and websites utilize conversational AI solutions to serve effective personalized services to their customers.The global conversational AI market is expected to grow to $15.7 billion by 2024 (with a 30.2 percent compound annual growth rate). This growth is due to the rising demand for AI-powered customer support services and a positive return on investment (ROI) for companies.Businesses need to be available 24/7, with instant and personalized services.This is where the conversational AI takes the center stage: delivering human-like conversations over any channel in any language. Bearing these points in mind, Group Futurista hosts its next webinar on The Future of Chatbots & Conversational AI to explore time-tested methods that harness the power of conversational
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