Modern Marketers and Digital Accessibility
One of the things we always look at when adding intelligent chatbots to the marketing team is overall digital accessibility: an essential consideration in order to improve both UX and customer satisfaction. This then leads to better conversion rates without a doubt. When marketers talk about digital accessibility then they imply the creation of an experience which will be accessible to many Internet users. There are many audiences who should receive consideration when designing for digitalization. There are those people with physical limitations to be accommodated. There are those who make use of assistive technologies such as magnifiers or screen readers when they look at digital content. You need a digital experience which is created with the idea of accessibility Incorporated into it from the start. This should not be something which is added on later. There are several key accessibility principles which have to be kept in mind when
Four Ways in Which Chatbots Can Help the Hotel Industry
Chatbots have the power to impact and transform the hotel industry Chatbots are the topic of discussion in every hotel conference and hospitality article. This is because of what they can accomplish for the industry. Listing it out, chatbots can – Completely redefine a hotel’s guest experience by engaging the guest in totally unique ways. They can make your brand more relevant by attracting millennials directly to your hotel. Chatbots make the customer’s experience smooth by giving them the ability to chat directly with the hotel. They can message via their own apps or on third-party channels like Facebook Messenger or Whatsapp. Presently, there are thousands of hotels that are already offering messaging services to their guests, some are offering the option to text them directly while some have developed their own apps, and the rest are utilizing third-party messaging channels like Whatsapp and Facebook. Looking closely at this technology
Are Personal Chatbots the Future?
Chatbots have been around for decades, but they’ve recently garnered more attention as they become better and used even more. When Facebook opened up their Messenger API in 2016, it led to hundreds of thousands of bots over the next two years. Early chatbots were (and many still are) quite generic and impersonal. Yet the option exists to create a relationship between the chatbot and the user, one that provides individualised, personal experiences. Requirements for personal chatbots Personal chatbots require certain elements to make them useful. Here’s a quick rundown of the major requirements for a truly personal chatbot. Other factors are involved, but these are the big ones that must be present for a chatbot to truly be personal. Identity Knowledge – To make a chatbot personal, it’s crucial for it to have knowledge of the person interacting with the software. A method for the chatbot to “know” who
The Evolution of Conversational Chatbot Systems
Conversational chatbots like ELIZA and PARRY in the 1960s and 1970s were early, crude examples that were basic in their implementation and effectiveness. Over the decades, the technology has increased considerably, resulting in examples like Alexa, Siri, and XiaoIce. We’ll take a closer look at the latter below, but let’s first go over the details of chatbots capable of realistic communication with human users. Types of chatbots Here’s a quick rundown of the various types of chatbots based on their intended purpose. Chatbots for Entertainment – Early chatbots like ELIZA, PARRY, and others were conversational chatbots primarily meant for entertainment purposes. These early examples of chatbots were intended to give practical examples of the technology available at the time and had no real-world uses most of the time. Task-completion Conversational Systems – These chatbots are concerned with more than simply chatting with users. While able to understand different natural
Bright Future for Social Media Chatbots in Marketing
Social media marketing trends change all the time, but chatbots will become even more crucial for marketers in the years ahead. Since their start in the mid-19th century, the technology that drives them has undergone tremendous changes. Today, they’re deployed by companies for a variety of uses. By concentrating on personalization and other factors, chatbots can help improve overall social media marketing engagement and other benefits. Social media chatbots for marketing In the 21st century, social media chatbots used for brand marketing have come a long way. When looking at the purpose of chatbots on social media, it’s easy to see a variety of uses for many companies in an array of industries. Here’s a look at some of the most basic uses for chatbots in social media marketing online. Greeting people People like to feel welcomed. Greeting people effectively can help lower their defenses and make it easier
Retail chatbot interactions to boom with 10 times current levels by 2023
In 2019 research house Juniper expects some 2.6 billion interactions between consumers and retail chatbots. That sounds pretty impressive, but by 2023, they expect that number to reach over 22 billion, while success rates will also continue to explode. Customer service chatbots are currently where the market is at, but retail is fast catching up as consumers fancy chatting about their potential purchases rather than just stare at static photos. The numbers are part of the paid report “AI in Retail: Segment Analysis, Vendor Positioning & Market Forecasts 2019-2023” and be sure to check back in 2023, to see just how accurate Juniper’s analysts were. Whatever the figures end up being, the rise of chatbots is inevitable in most sectors, and retail will be keen to see how early and second generation efforts perform. We’ve already seen the likes of Lidl’s Margot chatbot helping to sell wine and fashion house
AI and Chatbots High on the Agenda at the Spring Tech Keynotes
As the weather heats up, the tech leaders come out of hibernation to tell us what will be big this year and beyond. While it comes as little surprise that folding phones are suddenly off the agenda, the rise of artificial intelligence and chatbots continue to dominate as Google, Microsoft and Facebook talk shop. Facebook F8 Developer Conference (April 30 – 1 May) Mark Zuckerberg somehow remains in charge at Facebook despite making off-colour comments about user privacy, as if this is all still a big game to him. Even so, the news from the F8 event that Messenger is getting a major overhaul this year shows that he understands the need for an AI and chatbot-led future. Facebook Messenger will benefit from end-to-end privacy, as part of the company’s new ‘The future is private’ ethos. That was among the standout news alongside new virtual reality headsets, the choice to
Australia’s Westpac the Latest Bank to go Big on Chatbots
The banking vertical is one of the largest investors in chatbot technology and Westpac bank has rolled out its “Red” bot to all customers after extensive testing, helping solve customer queries and reduce reliance on call centers. How much simpler would life be if you could ask a chatbot “what’s my balance?” Or tell it to “transfer 20 Ethereum into my bank account” or make practical requests like “split last night’s dinner bill between my flatmates and send a reminder.” That future isn’t far off now as growing numbers of banks adopt chatbots that are smart enough to move beyond the basic requests. The process is sped up as you can use Messenger or the banking app without having to wade through menus, and as more services link together, you’re not hopping between different apps to perform a complex task. Westpac is pushing technology and chatbots to all customers as
Polls, Surveys and Contests Delivered by Chatbot Are the Future
Moving beyond basic customer support and services, chatbots are the ideal digital platform for political leaders, business marketers, PR and others to drive engagement and gain a better understanding of their voters, fans or customers. A little bit of political chat Politicians and pollsters are screaming to find more about the voting intentions of increasingly radical and disenfranchised electorates around the world. Chatbots create a tool to gain more subtle insights into voting habits, as well as more immediate reactions to policy decisions, news appearances and trends among their faithful (or not so) voters. Chatbots played a low-key part in the 2015/16 elections in major nations, but as all sides look for insight expect them to be huge in 2020 votes. Check out what U.S. Republican tech guru Adam Meldrum says on the subject, as campaigns become stories where bots can play a key part. They can use AI to
Chatbot Investment Continues to Rise in 2019
Serious tech and venture capital investment money continue to flow into chatbots, with UK personal financial advice bot Plum the latest to benefit with $4.5 million helping people save smarter. Finance bots are big news Money management tools are all the rage with apps, services and banks’ own features helping people save better by swapping products, finding better rates, getting people to trim excess spending, and moving spare pennies to useful pots so people have more cash. Among the standouts in this market is Plum, a chatbot on Facebook Messenger, or now via an iOS app with Android coming soon, that offers a range of investment advice to a customer base that has grown over 400% in a year to 400,000 users. The latest investment comes from VentureFriends and the European Bank for Reconstruction and Development, bring funding to $6.3 million. The funding will likely help the Plum bolster its
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