Blog


chatbots, banking
Uncategorized
Oisin Muldowney

Bright Future for Social Media Chatbots in Marketing

Social media marketing trends change all the time, but chatbots will become even more crucial for marketers in the years ahead. Since their start in the mid-19th century, the technology that drives them has undergone tremendous changes. Today, they’re deployed by companies for a variety of uses. By concentrating on personalization and other factors, chatbots can help improve overall social media marketing engagement and other benefits.   Social media chatbots for marketing In the 21st century, social media chatbots used for brand marketing have come a long way. When looking at the purpose of chatbots on social media, it’s easy to see a variety of uses for many companies in an array of industries. Here’s a look at some of the most basic uses for chatbots in social media marketing online. Greeting people People like to feel welcomed. Greeting people effectively can help lower their defenses and make it easier

Read More
retail chatbot
Uncategorized
Chris Knight

Retail chatbot interactions to boom with 10 times current levels by 2023

In 2019 research house Juniper expects some 2.6 billion interactions between consumers and retail chatbots. That sounds pretty impressive, but by 2023, they expect that number to reach over 22 billion, while success rates will also continue to explode. Customer service chatbots are currently where the market is at, but retail is fast catching up as consumers fancy chatting about their potential purchases rather than just stare at static photos. The numbers are part of the paid report “AI in Retail: Segment Analysis, Vendor Positioning & Market Forecasts 2019-2023” and be sure to check back in 2023, to see just how accurate Juniper’s analysts were. Whatever the figures end up being, the rise of chatbots is inevitable in most sectors, and retail will be keen to see how early and second generation efforts perform. We’ve already seen the likes of Lidl’s Margot chatbot helping to sell wine and fashion house

Read More
tech conference, event
Uncategorized
Conor Kostick

AI and Chatbots High on the Agenda at the Spring Tech Keynotes

As the weather heats up, the tech leaders come out of hibernation to tell us what will be big this year and beyond. While it comes as little surprise that folding phones are suddenly off the agenda, the rise of artificial intelligence and chatbots continue to dominate as Google, Microsoft and Facebook talk shop. Facebook F8 Developer Conference (April 30 – 1 May) Mark Zuckerberg somehow remains in charge at Facebook despite making off-colour comments about user privacy, as if this is all still a big game to him. Even so, the news from the F8 event that Messenger is getting a major overhaul this year shows that he understands the need for an AI and chatbot-led future. Facebook Messenger will benefit from end-to-end privacy, as part of the company’s new ‘The future is private’ ethos. That was among the standout news alongside new virtual reality headsets, the choice to

Read More
chatbots, banking
Crypto Currencies
Conor Kostick

Australia’s Westpac the Latest Bank to go Big on Chatbots

The banking vertical is one of the largest investors in chatbot technology and Westpac bank has rolled out its “Red” bot to all customers after extensive testing, helping solve customer queries and reduce reliance on call centers. How much simpler would life be if you could ask a chatbot “what’s my balance?” Or tell it to “transfer 20 Ethereum into my bank account” or make practical requests like “split last night’s dinner bill between my flatmates and send a reminder.” That future isn’t far off now as growing numbers of banks adopt chatbots that are smart enough to move beyond the basic requests. The process is sped up as you can use Messenger or the banking app without having to wade through menus, and as more services link together, you’re not hopping between different apps to perform a complex task. Westpac is pushing technology and chatbots to all customers as

Read More
polls, surveys, trends, chatbots
Uncategorized
Conor Kostick

Polls, Surveys and Contests Delivered by Chatbot Are the Future

Moving beyond basic customer support and services, chatbots are the ideal digital platform for political leaders, business marketers, PR and others to drive engagement and gain a better understanding of their voters, fans or customers. A little bit of political chat Politicians and pollsters are screaming to find more about the voting intentions of increasingly radical and disenfranchised electorates around the world. Chatbots create a tool to gain more subtle insights into voting habits, as well as more immediate reactions to policy decisions, news appearances and trends among their faithful (or not so) voters. Chatbots played a low-key part in the 2015/16 elections in major nations, but as all sides look for insight expect them to be huge in 2020 votes. Check out what U.S. Republican tech guru Adam Meldrum says on the subject, as campaigns become stories where bots can play a key part. They can use AI to

Read More
robots, buildings, trends, chatbots
Uncategorized
Chris Knight

Chatbot Investment Continues to Rise in 2019

Serious tech and venture capital investment money continue to flow into chatbots, with UK personal financial advice bot Plum the latest to benefit with $4.5 million helping people save smarter. Finance bots are big news Money management tools are all the rage with apps, services and banks’ own features helping people save better by swapping products, finding better rates, getting people to trim excess spending, and moving spare pennies to useful pots so people have more cash. Among the standouts in this market is Plum, a chatbot on Facebook Messenger, or now via an iOS app with Android coming soon, that offers a range of investment advice to a customer base that has grown over 400% in a year to 400,000 users. The latest investment comes from VentureFriends and the European Bank for Reconstruction and Development, bring funding to $6.3 million. The funding will likely help the Plum bolster its

Read More
marketing stats, chatbot
Uncategorized
Conor Kostick

The Marketing Opportunity for Chatbots and Virtual Assistants

The way that customers and consumers interact with businesses and brands continues to change as one-way traffic evolves into the much-vaunted “conversation.” That’s thanks to the rise of chatty virtual assistants and bots who can help any type and size of business engage with their audience. A marketing team’s aim in life is to get the best possible understanding of the customer and optimise the marketing dollars they spend on the highest value methods of interaction that produce the best return on investment. The same story has been true through the newspaper/radio/TV and web era. But now, rather than engage through surveys, in-store opportunities or contests, via the negative drag of customer support or the anonymity of sales data, customers are increasingly talking to brands on a daily basis. The rise of virtual assistants and chatbots create ways for regular ad hoc or structured engagements that can provide marketers with

Read More
human, robot, chatbot
Branding
Chris Knight

How Human Does Your Bot Need To Be? Science Says Not Much!

Recent research suggests that going for the all-singing, trying-to-be-friendly, almost-human bot isn’t the best way to go for most use cases. So, just how much banter or empathy should your bot show? That’s a key design decision to make when building chatbots. Bots can express themselves in three basic ways, They can deliver the basic information that any user needs to know. They can emulate the nature of the brand (be that as a chatty character with a sense of fun or gravitas as required) or they can feign interest and emotion in the user’s wellbeing, their day or other aspects to broaden the interaction. When deciding to build a bot, your team might think that sticking to the basics is the best way forward, at least for a first bot. And that instinct is backed up by the U.S. Media Effects Research Laboratory that works alongside Pennsylvania State University’s

Read More
machine learning, AI, chatbot, business use
Automation
Chris Knight

Machine Learning, Chatbots and AI March Into Business Use

The hottest tech trends have exploded out of betas, labs and trials into everyday use cases for many businesses, with a raft of new products or developments. If your business isn’t looking to take advantage of ML, AI and bots, it may not be in business for much longer. Every aspect of business will be transformed in some way by machine learning (ML) and AI. For example, bots are already taking over in human resources with the likes of TalView using ML to find candidates and using AI during the interview process. Other AIs, like Swedish recruitment robot Tengai  are being used to help provide fair and unbiased interviews to avoid discrimination, an increasingly vital part of the hiring process. If these smart systems can help get better quality recruits in the door, it can have an impact on literally any area of your business, no matter what the market.

Read More
robot, social media, mobile
Automation
Conor Kostick

How Social Media Chatbots Are Changing Brand Marketing

The rise of chatbots continues across the digital business world, helping startups address huge audiences without the cost of staffing or the hassle of outsourcing. Chatbots enable educational institutions and support charities to connect to students and their users in a neutral voice about all sorts of subjects. For many, it is easier to obtain sensitive information from a chatbot than from a person. But the biggest leap and change is in how brands and their consumers engage as chatbots become the voice of choice for products, services and goods. Social media as a service over the last decade has given brands massive scope to reach out and engage an audience. But the idea of ‘having a conversation’ never really took off despite the marketing hype and the likes of Facebook and Twitter urging that it was the way forward. Instead, tweets, pictures and posts have been shared to the

Read More

No Comment.