Tag: CRM

  • Chatbots Unlocking Customer Value and More as Technology Improves

    Chatbots Unlocking Customer Value and More as Technology Improves

    As with other aspects of customer-technology, first there was the task, then came the data and then the need to manage and use it properly. Customer spreadsheets and databases became CRM tools, point of sales records became data for recommendation engines and marketing, and so on. The same is true with chatbots, as businesses look…