Chatbots Play a Key Role in Digital Marketing
The role of digital marketers in driving traditional efforts and autonomous digital marketing are increasingly focused on mobility and social media, as new, or updated, ways to engage. Among the package of technology available to them, chatbots, augmented reality and apps stand out as high profile and distinctive ways to attract attention and keep your…
How HR See Chatbots
A study conducted in 2018, entitled “The chatbots observatory”, interviewed several hundred human resources managers about their perception of chatbots. The results of this study, conducted by a natural language processing editor, Do You Dream Up, have just been published. They are compared with the results of another study from the same observatory that interviewed…
Customer Service Chatbots Need the Same Level of Care as IVR
Consumers remember too well the “your call is valuable to us” message while grinding their teeth, stuck in customer service hold-hell on the phone. Businesses shouldn’t make similar mistakes just because the chatbot eliminates that particular bugbear, being casual with your customer service bots will only lead to more problems. The drive to chatbots as…
Cryptocurrencies and Chatbots Will Go Hand-in-Hand
The complexity of cryptocurrencies like Bitcoin will require a simple interface if they are to become a realistic prospect for mass-consumption. Enter chatbots, a logical and clear solution to gloss over the complexity of digital currencies, blockchain and future transactional services. Banking has become a lot simpler in recent years, led by the need to…