Modern Marketers and Digital Accessibility
One of the things we always look at when adding intelligent chatbots to the marketing team is overall digital accessibility: an essential consideration in order to improve both UX and customer satisfaction. This then leads to better conversion rates without a doubt. When marketers talk about digital accessibility then they imply the creation of an…
Four Ways in Which Chatbots Can Help the Hotel Industry
Chatbots have the power to impact and transform the hotel industry Chatbots are the topic of discussion in every hotel conference and hospitality article. This is because of what they can accomplish for the industry. Listing it out, chatbots can – Completely redefine a hotel’s guest experience by engaging the guest in totally unique ways.…
Are Personal Chatbots the Future?
Chatbots have been around for decades, but they’ve recently garnered more attention as they become better and used even more. When Facebook opened up their Messenger API in 2016, it led to hundreds of thousands of bots over the next two years. Early chatbots were (and many still are) quite generic and impersonal. Yet the…
Australia’s Westpac the Latest Bank to go Big on Chatbots
The banking vertical is one of the largest investors in chatbot technology and Westpac bank has rolled out its “Red” bot to all customers after extensive testing, helping solve customer queries and reduce reliance on call centers. How much simpler would life be if you could ask a chatbot “what’s my balance?” Or tell it…