Category: Marketing

  • Modern Marketers and Digital Accessibility

    digital marketing

    One of the things we always look at when adding intelligent chatbots to the marketing team is overall digital accessibility: an essential consideration in order to improve both UX and customer satisfaction. This then leads to better conversion rates without a doubt. When marketers talk about digital accessibility then they imply the creation of an […]

  • How Social Media Chatbots Are Changing Brand Marketing

    robot, social media, mobile

    The rise of chatbots continues across the digital business world, helping startups address huge audiences without the cost of staffing or the hassle of outsourcing. Chatbots enable educational institutions and support charities to connect to students and their users in a neutral voice about all sorts of subjects. For many, it is easier to obtain […]

  • Chatbots Play a Key Role in Digital Marketing

    digital marketing,analitics, metrics, chatbots

    The role of digital marketers in driving traditional efforts and autonomous digital marketing are increasingly focused on mobility and social media, as new, or updated, ways to engage. Among the package of technology available to them, chatbots, augmented reality and apps stand out as high profile and distinctive ways to attract attention and keep your […]