Chatbots Grow into Sales and Marketing Tools
The evolution of chatbots from a customer support tool continues as retailers, events, hotels, airlines and other sales-focused businesses seek to claw back some of the trade lost to scalpers, scrapers and comparison sites. The wide range of ways to buy almost any product online creates confusion, brand dilution and further moves the consumer away…
The Importance of Video Content in the Dialogue of Marketing Chatbots
A prospect watches his favorite Youtube video. A highly relevant ad comes along that is better than the video they watch, they visit the landing page and the next thing you know, a chatbot closes the deal and process their card details. This is a story all too familiar for us who work behind the…
Modern Marketers and Digital Accessibility
One of the things we always look at when adding intelligent chatbots to the marketing team is overall digital accessibility: an essential consideration in order to improve both UX and customer satisfaction. This then leads to better conversion rates without a doubt. When marketers talk about digital accessibility then they imply the creation of an…
The Marketing Opportunity for Chatbots and Virtual Assistants
The way that customers and consumers interact with businesses and brands continues to change as one-way traffic evolves into the much-vaunted “conversation.” That’s thanks to the rise of chatty virtual assistants and bots who can help any type and size of business engage with their audience. A marketing team’s aim in life is to get…
How To Market & Sell Your Chatbot To Customers
Chatbots might sound like marketing gold, offering improved, faster automated services to customers, but any business has to be very careful in its approach when raising awareness and highlighting the strengths of a bot.