Tag: chatbots in marketing

  • The Marketing Opportunity for Chatbots and Virtual Assistants

    The Marketing Opportunity for Chatbots and Virtual Assistants

    The way that customers and consumers interact with businesses and brands continues to change as one-way traffic evolves into the much-vaunted “conversation.” That’s thanks to the rise of chatty virtual assistants and bots who can help any type and size of business engage with their audience. A marketing team’s aim in life is to get…