The way that customers and consumers interact with businesses and brands continues to change as one-way traffic evolves into the much-vaunted “conversation.” That’s thanks to… Read More »The Marketing Opportunity for Chatbots and Virtual Assistants
The rise of chatbots continues across the digital business world, helping startups address huge audiences without the cost of staffing or the hassle of outsourcing.… Read More »How Social Media Chatbots Are Changing Brand Marketing
As more positive success stories and use cases emerge, and the general buzz around chatbots continues to grow. Businesses are lining up to launch a… Read More »5 Chatbot Strategies for Success
The role of digital marketers in driving traditional efforts and autonomous digital marketing are increasingly focused on mobility and social media, as new, or updated,… Read More »Chatbots Play a Key Role in Digital Marketing
The art of promoting your bot is an exercise that mixes some writing and marketing, the best way to do this is with a simple plan that runs along with the bot development and any promotional effort. Every business will need to drive awareness of the chatbot and highlight its benefits, with a sustained effort to keep people coming back or attracting new users.
Chatbots might sound like marketing gold, offering improved, faster automated services to customers, but any business has to be very careful in its approach when raising awareness and highlighting the strengths of a bot.