Chatbots: From Customer Support, Advisor to Concierge or Sexbot – Set the Right Tone!
Whatever your chatbot, just because its a robot, doesn’t mean it has to be robotic. Bots need a personality to engage customers and a tone of voice that resonates with the audience. From the voice of reason to a cheeky marketing character, getting the mix and tone right is essential to successful outcomes and keeping people coming back. For all the advances in technology, most businesses are built on a series of traditions. Some within their market, within their location and others dictated by perceived best practices or because that’s ‘how things have always been done’. Therefore, the receptionist tone has passed on to passive call centre agents, while FAQs for all businesses have mostly stuck to the tone that writers have seen in bland enterprise documents and so on. Back in 2018, only 20% of enterprise bots had a tone of voice, a figure that will grow fast as
5 Winning Strategies to Up Your Millennial Marketing Game
Millennials make up over 70 million Americans. Those born from 1981 to 1996 are defined as Millennials, making them now in their twenties to early thirties. This generation has grown up centred around technology, so it’s essential to learn how to market to them. After all, they are part of the young, working generation who will shape the future. What may work for a Baby Boomer may not work for a Millennial. So here are five winning strategies to help you to appeal to Millennials, to up your marketing game. Utilise user-generated content Millennials are greatly influenced by the world around them. They put trust into recommendations, even if strangers make them. User-generated content is a great help in making a decision to purchase. Millennials have the means and the ability to research the best products. Reviews will significantly influence their decision. Use social media to promote your content through
The Savvy Researcher’s Guide to Mobile Data Collection (Infographic)
The beginning of a new decade provides the perfect opportunity to review your organisation’s data collection methods. In this article, we will discuss how mobile data collection technologies can enhance the accuracy and efficiency of your data collection processes in 2020. Mobile data collection 101 Mobile data collection can be defined as a way of capturing qualitative and quantitative data via a mobile device (e.g. a smartphone or tablet). Mobile data collection software solutions store all of this information in a single centralised location, thereby eliminating the need for post-information-gathering data entry. Many tools also feature supplementary functionalities that support additional research tasks such as asking research questions, testing hypotheses, evaluating results and much more. What are some of the benefits of mobile data collection? One major advantage of these tools is that they can record data directly at the source. This has several benefits: It is an ideal means
5 Ways To Promote the Use of AI and Chatbots in Your Business
The term artificial intelligence conjures up all sorts of images at different levels of a workforce and across industries. Preparing to deploy an AI chatbot or a smart service, iRPA or other effort requires education and careful planning and promotion to overcome any resistance and boost understanding and support. Growth in the adoption of AI across every type of business is inevitable. However, acceptance will be uneven, even hostile, depending on the organisation and its traditions. Some companies are born with nothing but the latest technology, others are slowly transitioning from traditional working practices to that of a digital business. Within each company, there are leaders that will pro- or anti-AI, depending on their previous experiences, or what they have read. While team managers and workers see AI through a variety of different lenses: Their own experiences of poor/good AI services. From tabloid headlines and sci-fi TV/movies. Business reports focused
Chatbot Capabilities: Essential Characteristics of Great Bots
What makes a good chatbot great? With so many bots launching to engage with customers and as business/market understanding of what makes a good bot improving, there has never been a better time to launch a bot that succeeds and delivers in the right places to benefit both the company and end-users. Chatbots are just one of the technologies evolving fast that can help a business improve their performance in a matter of days or weeks, not months or years as with legacy IT projects. Even so, the early days of bots were littered with failures or businesses showing a lack of ambition. As artificial intelligence takes a bigger chunk of the IT landscape and business mindshare in 2020 and beyond, creating bots that are best for your business and will develop with the company are key factors when it comes to improving both customer satisfaction and business outcomes. What
Business Growth in Chatbot and Robotic Automation Highlights a Fresh Decade of Efficiency
Chatbots and RPA are not new technologies, but their growing adoption among business and enterprise shows others the value in time and revenue savings. Creating a more efficient business can be done simply thanks to these tools, but where in the organization and how are key questions to answer. Chatbots are well known for their ability to save a company with a large customer base plenty of time when it comes to providing quick answers to common questions. But bots are getting smarter all the time thanks to AI developments and businesses figuring out better ways to use their bots in a greater, more valuable role. Similarly, robotic process automation (RPA) provides a long-standing way for companies to make their processes more efficient and free up workers for tasks that add more value to the business. Again, AI is helping RPA get smarter, and through a combination of tools, RPA
How Chatbots and AI Improve Trust for Business Resulting in Better End User Outcomes
Customer satisfaction, improved user knowledge or medical reassurance are just some of the outcomes that companies or providers are keen to see from their chatbots and AIs. Now into their second decade of operation, the latest results show just how bots can improve customer awareness or confidence, whatever the bot’s aim or the market. Even as chatbot and AI service adoption continue to grow, there are still plenty of businesses sat on the fence waiting to see some magic number before launching their own project to deliver bots. The direct benefits of time savings and business efficiency/improved staff focus have been demonstrated time and time again, but what about the end-user benefit? There is already plenty of data across most verticals and markets highlighting where bots can fit into the business, but the focus on the needs of the are thinner on the ground. New data shows just how a
The Growth Story of Chatbots and AI in 2019
Chatbots and AI have been one of the fastest-growing topics of discussion and deployment among businesses over the last five years, with 2019 providing many bellwether moments in adoption and success. Here’s what you missed if your business chatbot journey starts in 2020 to get you up to speed. All eyes are on the future of chatbots across most verticals and markets, but for any team looking to adopt a bot or AI service, there have been many lessons to learn from across the huge field of adoption and growth. Early in the year, we saw the rise if figures showing that chatbots were augmenting/replacing more internal business tasks in 2019. As budgets tightened or startups looked for low-cost solutions, small businesses and departments within larger organizations were being asked to do more with less, and bots, AI and robot process automation were demonstrating their value to new markets. Brands
The 2020 AI and Chatbot Landscape for Sports, Entertainment, and Media
The media industry is yet to have its “wow” AI or chatbot moment, but that’s not for lack of trying. Innovation among media operators is likely to see something amazing happen in 2020 as the rise of AI and the need for people to communicate about the sports teams, movies or shows they love reaches a critical mass. Media and entertainment brands have huge, engaged audiences out there already, and are always looking for new ways to communicate with them. Cinema chains and studios have already experimented with bots and AI, but that breakout moment of recognition and plenty of coverage in the mainstream press is yet to occur. In such a fluid and dynamic landscape, it takes just one hit and every act or promoter will be wondering how they can use a bot or AI service to take the next step. Overall, chatbots will be a near $10
Japan Using Robots and Chatbots to Greet the World at the 2020 Olympics
Japan has put a massive effort into making signs multilingual, training travel and hotel staff to greet all types of visitors, but there are still plenty of hurdles to overcome before millions of visitors arrive for the Olympics and for important future events. Here’s how chatbots will help take some of the load. Japanese is a fantastic language for westerners that have taken the time to study it, but for most of the world, it is an impenetrable array of symbols leading to comedy and confusion. The arrival of image-based AI translating apps, and Japanese efforts to encourage multiculturalism among its institutions has helped in some ways, but there are still plenty of innovations to come. Bebot is one of Japan’s leading chatbots, already installed in hotels, travel hubs like Tokyo Metro’s popular Ginza Line offering support for commuters and tourists alike: most recently in major department stores to help
Your feature should be between 1500 and 2,000 words in length.
Comments:
No Comment.
To leave a reply, please join the community: